I think I'm in love with this website I just found. It's called Fat Brain Toys.
From their website:
"Fat Brain Toys is a retailer and developer of unique specialty toys, games, and gifts. We don't sell ALL the toys...just THE BEST, SAFEST, AND HIGHEST QUALITY TOYS! "
You can shop by age & gender; top-selling toys; new toys, games and gifts.
A lot of their toys (or the ones I pulled up) are cheaper than I've seen at Amazon.
Go check them out.