I can't remember where I read about this, but Amazon is offering frustration-free packaging. What does that mean? It means you'll spend about 99% less of your time trying to get that dang toy out of the box.
The Frustration-Free Package (on the left) is recyclable and comes without excess packaging materials such as hard plastic clamshell casings, plastic bindings, and wire ties. It's designed to be opened without the use of a box cutter or knife and will protect your product just as well as traditional packaging (on the right). Products with Frustration-Free Packaging can frequently be shipped in their own boxes, without an additional shipping box.
Go here to read more.